Eshark Design

Client : De Lepa Holidays Sdn Bhd

‘Lepa’ is a Bajau language means a wooden boat used by the Bajau community mostly in Semporna, the Southern part of Sabah, Borneo Malaysia. The boat is made of solid wood called ‘Ubar Suluk’ and sometimes ‘Seraya Merah’, Lepa has been used as the main transportation since over a centuries ago by the Muslims travelers and traders.

Black + White

Lepa boat are made mostly by the people of Nusalalung village at Bum-Bum island nearby Semporna, and it believed that this island is the origin of where Lepa boat came from. A typical Lepa boat usually measured around 5 meters long and 1.5 meters wide, it comes with a tall and sharp head on the front which called ‘tujjah’ and usually comes with two types of sail called ‘lamak bua’an’ (bigger sail) and ‘lamak kapi’ (smaller sail). Lepa boat also attached with a small house placed in the middle of the Lepa boat body, this small house comes with a palm leaf roof .

Black + White reverse

Today, although the original shape and body design has been gradually evolved, Lepa boat are still been used as main transportation by some small groups of Bajau in Semporna and nearby island. There are such annual event called ‘Regatta Lepa’ organised by the local tourism since th e year 2005, this cultural event held to commomerate the value and history of the Lepa boat itself.

Earlier, the client has requested me to come up with a logo that can incorporate Lepa boat to the terms holidays, finally after multiple numbers of sketches submitted, this was the one that my client has approved. Talking about the color proofing, at first I paint the logo with soft ocean blue tone and strong Black for the wording, however the tone of Apple Green has caught my client’s attention with a combination of neutral Gray color for the wordings at the end.

All of your sincere critics and comments are much welcome..

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